Thermal labels can be Direct Thermal and Thermal Transfer. The main difference between the two types is that direct thermal labels do not require a thermal ribbon to be printed because they are heat activated, whereas the thermal transfer needs a thermal printer with a thermal ribbon. In addition, there are other significant differences between them which make the labels suitable for different purposes. In order to choose the appropriate type of thermal labels for your business needs, answer the following 5 questions and make your decision based on those answers.
1. What kind of text will you print on them?
If you think about printing just a plain text, then you can go with the direct thermal labels. The direct thermal labels Australia wide are used in mailing, small parcel delivery, retail and food industries. They are an excellent solution for these types of industries because long-term labelling is not required and are the more cost-efficient option when it comes to printing as they don’t require an expensive thermal ribbon for printing. Every inkjet or laser thermal printer will do the job.
2. Will the labels be directly exposed to the elements?
If yes, then you need thermal transfer labels. They are more hard-wearing and crispier which makes them much more long-lasting. The direct thermal labels will darken if they are exposed to sunlight or heat and lose their legibility. On the other hand, the thermal transfer labels will remain clearly legible even if exposed to the elements – which makes them excellent for wet and hot places and well as different weather conditions.
3. Do you need the labels to last over 1 year?
Direct thermal labels will last 1 year, but not more. Hence, they are more suitable for short-term uses. Contrary to this, the thermal transfer labels will last over a year, in fact, for at least 2 years they will stay intact and legible.
4. Do you need the text to be printed in colours other than black?
You can use both of the types if you want the labels to be in a different colour than black. However, if you need the text to be printed in a different colour, then the thermal transfer labels are your ideal choice.
5. Will you use the labels on goods travelling long distances?
If your answer is yes, then, once again, you should go with the thermal transfer labels as their legibility will stay intact for the whole delivery process. This is not the case with direct thermal labels as they will darken over time.
Choosing the appropriate type of thermal label will improve your business and add to the complete professional look of the way you handle your business. By making sure that you invest in high-quality labels, suitable for your business needs, you will satisfy your customers who will be looking for prompt information about the products they are buying and the deliveries of goods to their homes.