Wristbands are an excellent tool for organising and grouping of people or students on excursions. Events like festivals, concerts and other big crowd venues simply cannot do without wristbands – they facilitate the work of the security detail by helping them identify people easily. They are also a great promotional item that spread the message of the brand. And maybe, the most important among all the purposes and uses of wristbands is its use for raising our voice about things that matter, be it from a social or communal profile or a popular disease that is affecting many people around the world. Yes, wristbands are an excellent message carrier and there are lots of awareness campaigns that support this statement. Here are some of the most famous campaigns that used custom Tyvek wristbands to share the message.
Beat Bullying
One of the most popular anti-bullying campaigns worldwide was the UK Charity Beat Bullying which was founded in 1999 and ended its services in 2004. During the years of active work, the charity was awarded many times with prestigious awards about the way it helped and empowered young people to lead anti-bullying campaigns in their schools as well as communities. In fact, the schools that included the campaigns of Beat Bullying, incidents of bullying were reduced by 39%. The charity sold bright blue wristbands with the printed message “I have the right to be safe” on them. The campaign was supported by celebrities like Natasha Beddingfield, Johny Vegas and Sharon Osborn.
Breast Cancer Awareness
A very engaging campaign,
Stand Up Speak Up
This was another campaign referring to a social issue deeply rooted in society – racism. It was launched by the football player Thierry Henry in 2005 and it dealt with racism in football. It was sponsored by Nike and the wristbands specially designed for this purpose were a pair of one white and one black wristband, intertwined. The campaign is known to have raised over 6 million euros.
AIDS – Keep a Child Alive
A red silicone or Tyvek wristband with the message “Keep a Child Alive” raised awareness about AIDS in Africa and was the main symbol of the campaign that provided AIDS treatment and support to children with AIDS in Africa and India. Some of the biggest A-list singers supported this cause including Alicia Keys who often performs at the fundraising events.
Live Strong
A campaign developed by Nike together with the cyclist Lance Armstrong to raise money for the charity that offers support to people with cancer. The symbol wristband was a yellow “LIVESTRONG” wristband which was sold in over 80 million pieces.
Make Poverty History
This campaign tackled a very serious social issue- poverty and it was an international success. The white printed Tyvek wristbands carried the message “Make Poverty History” and it was worn by 8 million people in the UK alone. The total number of sold wristbands globally was far bigger as it included countries such as Australia, Canada, Denmark, Finland, New Zealand, Nigeria, Norway, South Africa, Romania, UAE, Ireland and the USA.